Solution to WordPress “File param is missing” no CSS
If you’ve loaded up your WordPress site and found the CSS gone, you’re not alone.
Turns out there is a new bug in the W3 Total Cache plugin of WordPress where the minified CSS and JS files aren’t accessible. Your site will throw a 400 Bad Request error and if you try to access the referenced file directly you’ll get a “File param is missing” message.
The quick fix until it is addressed by the folks at W3 Total Cache is to disable the “Rewrite URL structure” option on the Minify tab in the W3 Total Cache options panel. Hopefully it’s just temporary and the next update will resolve the issue and you can turn the rewrite back on.
Link Building
Getting your website noticed is one of the most challenging things involved in launching and maintaining an online presence. I often have clients contacting me to say they have received an email offering them the opportunity to get great exposure for their website by adding them to directories or lists for a small, one-time fee. It is very tempting to think that it’s a good deal but they are running the risk of actually having a negative impact on their website.
Don’t get me wrong, links are good, they always have been and (I expect) they always will be. What creates a problem is the type of links and how they are perceived by the various search engines. For the sake of discussion and practicality, we can just focus on Google as the search engine of choice for most internet users.
Let’s step back for a moment and consider why you would want links to your website. It seems pretty obvious that the more links pointing to your website the more potential visitors you will have. This is what’s called “referred traffic”. Links will also help search engines find your website and improve how the search engine “sees” it.
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