Got a Smartphone, Get a QR Code Reader

Further to my popular post about QR Codes, I figured it was time to talk about reading these codes.

QR Codes are starting to gain a little ground in advertising, who am I kidding, they are popping up everywhere. One of the early adopters of this technology was Real Estate agents and like most implementations you have a broad mix of excellent use to useless. I’ve seen lawn sign with QR Codes in front of a home for sale that link me directly to the house details (photos, price, agent contact info) and location-aware functionality that shows me other homes the agent lists in the area. I’ve also seen the same kind of placement that send me to the agent’s website with no easy way to find details about the house I’m standing in front of. I have clients using them for newsletter signups at their retail counter, others with them on their front door to send after hours visitors to their website and some using them on all their print marketing to engage that “younger audience”. No matter what they are doing with them, it’s up to the viewer to have some way of using the QR Code.
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