I often hear from clients that they don’t want to get started with Social Media because they have nothing to say or don’t have the time. In some cases those are perfectly good reason, but my experience shows that most of the time they are just excuses.
I don’t have the time
We all know a few people and businesses that have taken social to the extreme where it consumes way too much of their time and their postings have become meaningless. The great thing about this is you can really tailor it to you specific business needs, client expectations and resources.
Take a few minutes to think about what you already do.
- Sharing links with clients via email — hopefully adding a line or two about why you think they would be interested.
- Email announcements of new products or upcoming events.
- Blog postings or updates on your website.
- Monthly newsletters both electronic and paper.
- Meeting people at events, business shows, etc. and telling them about your products or services.
Yes, Social Media takes time and, when done right, it’s worth it. It is a powerful tool when added to your current engagement process allowing people to respond in real-time by commenting, liking and sharing with others resulting in digital “word-of-mouth” marketing. By choosing to use it wisely and within your time constraints you will find it an effective way to engage your clients and may even save you some time (and money).
I’ve got nothing to say
This is your chance to speak to people and have them speak back. Sharing all or parts of the above 6 items can be a great start. For example, you could post a link about an article related to your business with your brief view on the discussion. When you add a blog posting to your website you can post a link to it on your social pages. Even something as simple as a quote or tasteful cartoon with meaning to you or your business as a great way to let people get to know a little bit about you.
Remember, your Social Media presence is representative of your business and if you wouldn’t put it on your website or on your storefront you might want to reconsider posting it.
If you’d like to learn more about how social media can be added to your business, please get in touch with me.
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